As part of a new social media experiment, one lucky Twitter user will wake up one day to a million new followers.
The “Twitterich” project seems simple enough – as soon as its handle (@1MillionRicher) hits 1 million followers, they’ll all be given away to one person. Anyone can test their luck by simply following the handle and hoping for a Twitter miracle.
A video on their website explains a little more – although it really does seem that simple.